Conformity would proffer more likes, more friends. If one were prone to establish and maintain a façade in order to initiate the appearance of conformity for as many individuals as possible while limiting as much as possible presenting information of a non-neutral nature then a maximum audience may be drawn. Is this moral?
Dispensing personal information without limitation would render the presenter vulnerable to many who seek to take advantage of others. Determining what to dispense and what to withhold is chief in establishing a persona that is as impervious as possible to being used by others.
I would recommend this to everyone partaking of Facebook. Even so, only those with a strong personality that is unwavering should establish a presence.