• Hold your finger up to the wind and find which way it is blowing. Then, with a mighty heave, throw yourself in the same direction and drift with the current.
• Find a group of people and over time observe and find out what they like and dislike. Determine their opinions on topics then write nice posts agreeing with them. One way to develop a following.
• Listen to what the crowd says then stand up and shout the same things loudly as if you were the first. Suddenly they will start following you thinking, eventually, that you were the first.
• Once you have them by the nose make small changes in the course, leading them any way you want.

Those  that say and write the truth, meanwhile, find few followers. The truth must not be in vogue.